How could a sport-bike motorcycle company advertise to target women?
I am trying to come up with creative ad in order to target women, targeting the 18-28 age range. Print ad, for honda sportbikes… school project. Im dry, maybe I need a girls opinion!?
What characteristics do women have that ride sport bikes? I would guess they are:
1) independent
2) strong-willed
3) thrill seekers
4) self-confident
So, direct your advertising message to imply that women on sport bikes are: independent, strong, enjoy thrilling adventures and feel confident!
Best wishes and good luck.
Louisville Sportbikes, Fast Motorcycles….
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